PROJECT PEACOCK: SHIFTING DYNAMICS = NEW OPPORTUNITY FOR RETAIL
Kelly Leahy Americas Field Marketing Manager at Xerox and Deana Conyard, Formerly the Senior Global Marketing Manager - Production Solutions. Retail Long and Prosper!
PROJECT PEACOCK: POINT OF PURCHASE with Canon Solutions America
With Angel Georgiou Sr Marketing Specialist, Imaging Supplies Large Format Systems at Canon Solutions America. POP Long and Prosper!
PROJECT PEACOCK: REVOLUTIONIZING THE RETAIL EXPERIENCE
Learn how retail space is transforming, why customer experience is prioritized, and how print and sustainability fit in. With Tom Wittenberg Large Format Industry Relations and Events Manager, North America at HP. Retail Long and Prosper!
PROJECT PEACOCK: MAXIMIZING YOUR POINT OF PURCHASE AND PACKAGING IMPACT
How long do you have to grab someone’s attention? Some people will tell you five seconds, others eight. However long it is, it’s just a mere moment, and you need to make it count. Are you maximizing your impact? Are you catching the consumer’s eye? Is your POP…popping? Retail is changing, and point-of-purchase needs to change with it – make sure you’re ready for the transformation. Design Strategist and Brand Visionary, Vicki Strull shares why understanding shoppers is at the heart of designing successful packaging and point-of-purchase materials. In this presentation, we’ll explore how to maximize the impact of your packaging and POP, particularly in the wake of the pandemic. You’ll take away strategies and inspiration on how to wow shoppers and influence sales. POP Long and Prosper!
PROJECT PEACOCK: THE COMPLETE PACKAGE WITH CAMILLE CORR CHISM
The right packaging plan can make your great product even better. Do you have one? In this session, Camille Corr Chism, CPPL Fellow, and Principal at Indigo Packaging and Consulting, will share how to formulate your packaging strategy, choose the right materials and navigate through the production process for product success. Package Long and Prosper!
PROJECT PEACOCK: PACKAGING WITH DANIEL DEJAN
Daniel Dejan presents Ever-Evolving Packaging. With the evolution of print technology, both offset and variable data printing, and continued understanding and application of neuroscientific research, packaging has taken on many new forms. Still, it has incorporated the lessons of the past decades with contemporary Sensory Marketing disciplines to find unique engagement techniques, and printing processes to engage, educate, entertain, and entice. Not limited to only the retail shelves, packaging has breathed new life into direct mail, collateral, prospecting, relationship building, and loyalty programs. Package Long and Prosper!
Paper With a Plan with Casey Allen, Mohawk
Behind everything we make, there is a creative plan and printing is no exception. Making paper a part of that plan is the key to bringing your project to life from PDF to printed object. And making an informed paper selection is a necessary ingredient to making print that stands out and creates impact. That's why Mohawk has refined and reorganized its paper portfolio into 5 distinct Collections that help make choosing paper by its properties and attributes easier.
PROJECT PEACOCK: THE FUTURE OF PUBLISHING, PRINTING, AND AUTOMATION
Morten Reitoft, Editor-in-Chief at INKISH discusses the future of publishing, printing, and automation technology in this Keynote Presentation from our Project Peacock Publishing event.
PROJECT PEACOCK: CREATIVE BOOK FORMATS
Brandie Herrell from Friesens Corporation shares how designers and brands are creating new chapters in creative book applications. Publish Long and Prosper!
Project Peacock: Planners Need Print and New Ideas
Deborah Corn gets intel from Tara Liaschenko, CMM, Creative Executive Officer at The Link Event Professionals, to help printers and marketers help meeting and event planners as venues and gatherings start up again. Tara provides some amazing information and guidance. She discusses how printers and marketers can join and collaborate with planner organizations and the events they produce. She shares why meeting planners and event planners have different needs. How bringing a new idea to one planner can get you passed along to an entire region of planners. How to get referred when events come to locations you can serve. Get your collaborative creativity sparked from our conversation and then click around the partner booths for new ideas to present to generate some new business with planners. PLAN LONG AND PROSPER!