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PROJECT PEACOCK: MAXIMIZING YOUR POINT OF PURCHASE AND PACKAGING IMPACT

  • Project Peacock Education
1.3K views Jan 2022
  • Tags:
  • branding
  • customer experience
  • design
  • labels
  • Packaging
  • Point of Purchase
  • print marketing
  • retail
  • Description

How long do you have to grab someone’s attention? Some people will tell you five seconds, others eight. However long it is, it’s just a mere moment, and you need to make it count. Are you maximizing your impact? Are you catching the consumer’s eye?

Is your POP…popping?

Retail is changing, and point-of-purchase needs to change with it – make sure you’re ready for the transformation.

Design Strategist and Brand Visionary, Vicki Strull shares why understanding shoppers is at the heart of designing successful packaging and point-of-purchase materials.

In this presentation, we’ll explore how to maximize the impact of your packaging and POP, particularly in the wake of the pandemic. You’ll take away strategies and inspiration on how to wow shoppers and influence sales.

POP Long and Prosper!

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